Innovation of Technology

With the advancement of technology, the life of a publicist has become much easier. Publicists are able to access information within seconds and distribute to the public within another. In the past when social media sites such as Twitter, and Facebook did not exist it was difficult for a publicist to reach audiences. With the creation of social media sites publicists have a readily available audience they can contact instantly. Having their work published electronically allows immediate feed back from their viewers and creates simultaneous promotion by creating buzz.

The issue with the innovation of technology is that as fast as something can escalate positively something can plummet to the floor. As a publicist they have the responsibility to main the reputation of their clients. However, if their client engages in mischief they must always be readily available to come up with a solution to counter the negativity. If a publicist is unsuccessful at jumping into action they will fail in their career.