Do Us a Flavor

Lay’s chips by Frito Lay are sought out by many for all occasions such as a sinful snack, party treat and accompanying a sandwich. Lays chips have existed for more than 75 years and still remain quite popular selling various flavors and types of chips ranging from, kettle cooked to ridged. With their brand extension they dominate the chip aisle among other competitors. Currently Lays has created great buzz for their product by allowing consumers to choose the new flavor of their chips. This not only adds their product to the shelf space but also makes trying the new flavors a game, encouraging consumers to purchase a whole bag of chips just to try the latest new flavors. Lays also has seasonal chips for the winter holidays featuring their famous original Lay’s chip covered in chocolate. Lay’s has successfully used brand extension to expand and reach another aisle in the store to reach more consumers with a sweet tooth, leaving them as the leading chip on the market.