Kendall and Kylie launch Jenneration

Kendall and Kylie Jenner in collaboration with DASH clothing boutique are to launch a brand new line called “Jenneration” including: clothing, purses, shoes and makeup. They are scheduled to have their big debut of the collection on April, 22, 2015, on Rodeo Drive in Beverly Hills. At the grand opening of Jenneration, the Jenner sisters will be present for a meet-and-greet. At the launch, gourmet cocktails and appetizers will be served to guests. The logistics that will be imperative to the event are permits for closing off streets issued by the city of Beverly Hills and insurance for the event itself. There will need to be a bar available for cocktails to be made as well as tables for food and a proper station for food to be prepared. There will also need to have bathroom trailers for guests to use the bathroom. A DJ will be at the event and there must be a noise permit and DJ booth for him. Security along with parking will need to be provided at this event especially for VIP guests.

The media being involved at the event will give great press to the store launch. Materials such as press releases, a b-roll and a media kit will be sent out to famous journalist such as Juliana Rancic and Ryan Seacrest, to learn more about the Jenner sisters and what their store will stand for. Lookbooks of the collection will be available to press including famous fashion bloggers and also be featured in this summers beauty con.