Who You Are Today and Tomorrow

Due to Gatorade’s association with the NFL, it is very important that they maintain their image and individual brand by standing up against the domestic abuse scandals. Their close encounters within the sports arena can jeopardize their reputation just by association.

To avoid getting caught in the spotlight Gatorade should be advocates for launching a campaign to stop domestic violence. Partnering with famous athletes they can film a commercial that will reach out to millions through television and social media. The campaign video should have a child practicing a sport and his mother giving him a Gatorade after practicing. Then speed up to present day with a notable athlete (who is now grown up) practicing a sport with his own child and with his mother and wife supporting them with a Gatorade. This will express the message to love and respect those who support you by thanking them for they have helped you with who you are today and will be tomorrow.